B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

54%

54% -- operators using membership pricing for fitness operators (2025)

2025  · Mindbody

54% of fitness operators cite monthly or tiered memberships as their most popular pricing model according to the Mindbody 2025 State of the Industry Report.

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Attribution: Mindbody View source
Lighthouse Research Team
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Source verified Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
fitness operators
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Mindbody Primary Tier B
https://www.telomereconsulting.com/fitness-studio-marketing-blog/2026-fitness-industry-predictions ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
2026 Fitness Industry Predictions: What Studio Owners Need to Know - Telomere
2026 Fitness Industry Predictions: What Studio Owners Need to Know The fitness industry continues to evolve rapidly, shaped by shifting consumer priorities, technological advances, and an increasingly competitive landscape. As we move into 2026, studio owners need to stay ahead of the trends that wi…
Original Research
Mindbody · Original study ↗

Mindbody 2025 State of the Industry Report

Methodology documented
Industrymarketing
Plain Text
fitness operators: 54% operators using membership pricing. Source: Mindbody (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fitness-operators-membership-pricing-54
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<blockquote cite="https://lighthousedata.io/data/fitness-operators-membership-pricing-54" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- operators using membership pricing for fitness operators<br><small>Source: Mindbody (2025) · <a href="https://lighthousedata.io/data/fitness-operators-membership-pricing-54" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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