B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

57%

57% -- lead generation effectiveness lift for FIS 'Money in Harmony' campaign (2026)

Name: Lead Generation Effectiveness Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · ANA (Association of National Advertisers)

FIS's 'Money in Harmony' campaign increased demand and lead-generation effectiveness by 57%.

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Attribution: ANA (Association of National Advertisers) View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

57%

Unit

Percentage

Data Vintage

2026

Entity

FIS 'Money in Harmony' campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ANA (Association of National Advertisers) Primary Tier A

https://www.b2awards.com/a/page/2026_B2_Winners_Announcement ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

ANA Business Marketing

Original Research

ANA (Association of National Advertisers) · Original study ↗

Methodology

ANA B2 Awards Best in Show campaign results as reported by ANA

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

FIS 'Money in Harmony' campaign: 57% lead generation effectiveness lift. Source: ANA (Association of National Advertisers) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fis-money-in-harmony-lead-gen-57pct

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<blockquote cite="https://lighthousedata.io/data/fis-money-in-harmony-lead-gen-57pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- lead generation effectiveness lift for FIS 'Money in Harmony' campaign<br><small>Source: ANA (Association of National Advertisers) (2026) · <a href="https://lighthousedata.io/data/fis-money-in-harmony-lead-gen-57pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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