B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- first year prescription fill rate for US novel medicine launches (2020-2024)
An average of 35% of first-year prescriptions were filled across 99 novel medicines launched in the US between 2020 and 2024.
- Represents an average across 99 novel medicine launches
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2020-2024
Entity
Sample Size
99
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
xaviercreative.com
Primary
Tier C
https://xaviercreative.com/adherence-starts-before-the-first-fill/ ↗
Source Article
Adherence Starts Before the First Fill - Xavier Creative House
06-29-2026
Adherence Starts Before the First Fill
In 2023, 98 million new therapy prescriptions were abandoned in the US. That number alone reframes how the industry should think about adherence.
The instinct, looking at a number that big, is to assume cost. And cost is real. But IQVIA’s data shows …
Original Research
xaviercreative.com
· Original study ↗
Methodology
Average across 99 novel medicine launches
Methodology documented
Segmentation
IndustryPharma
RegionUS
Cite this stat
Plain Text
US novel medicine launches: 35% first year prescription fill rate. Source: xaviercreative.com (2020-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-year-prescription-fill-rate-novel-drugs
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<blockquote cite="https://lighthousedata.io/data/first-year-prescription-fill-rate-novel-drugs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- first year prescription fill rate for US novel medicine launches<br><small>Source: xaviercreative.com (2020-2024) · <a href="https://lighthousedata.io/data/first-year-prescription-fill-rate-novel-drugs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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