B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- deal revival rate for B2B sales deals stalled after first touch (2026)
12% of deals that stalled after the first touch were revived when sellers pivoted to the buyer's next-most-active channel within 48 hours.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.amplispot.com/blogs/first-touch-fallback-gartner-shows-alt-channel-re-route-saves-12-of-… ↗
Source Article
First-Touch Fallback: Revive 12 % Of Deals With Alt
Original Research
Gartner
· Original study ↗
Methodology
Attributed to Gartner research on cross-channel re-routing within 48 hours of first outreach
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales deals stalled after first touch: 12% deal revival rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-touch-fallback-deal-revival-12pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/first-touch-fallback-deal-revival-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- deal revival rate for B2B sales deals stalled after first touch<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/first-touch-fallback-deal-revival-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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