B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- campaign value increase for SEO campaigns using first-touch attribution (2026)

Name: Campaign Value Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-03

2026 · Ahrefs

First-touch SEO attribution reveals 40-60% more campaign value compared to last-click models according to Ahrefs' attribution studies.

Reported as a range of 40-60%

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Attribution: Ahrefs View source

Lighthouse Research Team

Last verified: 2026-09-03 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

SEO campaigns using first-touch attribution

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ahrefs Primary Tier B

https://acuteseoai.com/ai-chatbot/how-to-track-which-seo-campaigns-generate-chatbot-leads/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to Track Which SEO Campaigns Generate Chatbot Leads?

Original Research

Ahrefs · Original study ↗

Methodology

Range provided, midpoint used

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

SEO campaigns using first-touch attribution: 40% campaign value increase. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-touch-attribution-campaign-value-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/first-touch-attribution-campaign-value-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- campaign value increase for SEO campaigns using first-touch attribution<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/first-touch-attribution-campaign-value-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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