B
Evidence Grade B
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Recent
35%
35% -- investment growth in first party data management platforms for digital advertising industry (2025)
According to an IAB report on digital advertising trends, investment in first-party data management platforms increased by 35% in 2025.
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Lighthouse Research Team
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Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Bridge Marketing Skill Gaps: Tactics for All Levels
The marketing world can feel like two different universes: one for those just starting, and another for seasoned pros. Catering to both beginners and seasoned professionals requires a nuanced approach, especially when you expect news analysis on platform updates and industry shifts. Can a single mar…
Original Research
IAB
· Original study ↗
Methodology
Cited from an IAB report on digital advertising trends; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
digital advertising industry: 35% investment growth in first party data management platforms. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-party-data-dmp-investment-growth-2025
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<blockquote cite="https://lighthousedata.io/data/first-party-data-dmp-investment-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- investment growth in first party data management platforms for digital advertising industry<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/first-party-data-dmp-investment-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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