B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- purchasing behavior impact rate for US consumers (2025)
52% of survey respondents reported that rising costs, including tariffs, will significantly impact their purchasing behavior.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
First Insight
Primary
Tier B
https://www.nextuple.com/news/at-nrf-retailers-plow-ahead-despite-the-prospect-of-tariffs ↗
Source Article
At NRF, retail plows ahead despite the prospect of tariffs | Nextuple
Executives from almost every major retailer have descended on New York City for the National Retail Federation’s Big Show, ready to trade contacts and talk about the industry’s year ahead. With one week to go until Donald Trump takes office, tariffs remain a hot topic.
Though a hot-button issue, exe…
Original Research
First Insight
· Original study ↗
Methodology
First Insight consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 52% purchasing behavior impact rate. Source: First Insight (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-insight-tariff-purchasing-impact
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<blockquote cite="https://lighthousedata.io/data/first-insight-tariff-purchasing-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- purchasing behavior impact rate for US consumers<br><small>Source: First Insight (2025) · <a href="https://lighthousedata.io/data/first-insight-tariff-purchasing-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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