B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

94%

94% -- share of first impressions based on website for website visitors (2025)

2025  · HubSpot

94% of first impressions are based on a company's website.

  • Secondary citation of HubSpot research without primary methodology or sample details
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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
website visitors
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://camel.expert/nn/it-development/corporate-website-development/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Corporate Website Development as a Basis for Success: Why a Professional Corporate Website Saves You Money and Time Corporate Website — The Digital Heart of Your Business. And if it’s Beating Irregularly, Every Day of a “Crooked” Website Costs You $2,000+. Imagine: A potential client visits your sit…
Original Research
HubSpot · Original study ↗

Cited as HubSpot research by secondary blog; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
website visitors: 94% share of first impressions based on website. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-impressions-website-based
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<blockquote cite="https://lighthousedata.io/data/first-impressions-website-based" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of first impressions based on website for website visitors<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/first-impressions-website-based" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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