90% -- share of first product impression based on color for customers (2025)

Name: Share Of First Product Impression Based On Color Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2025

Entity

customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://myrebelmarketing.com/studio-notes/color-psychology-in-design-in-business ↗

Confidence: 30/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Color Psychology: Choosing Hues for Impact — Marketing and Design

Color Psychology: Choosing Hues for Impact Have you ever walked into a store and felt instantly calm and relaxed? Or been energized by a brand's logo or website? It's no coincidence. Colors have a powerful effect on our emotions and behavior, and businesses leverage this power through color psycholo…

Original Research

HubSpot · Original study ↗

Methodology

Cited from HubSpot blog on Color Psychology; secondary source, exact study methodology not stated

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

customers: 90% share of first product impression based on color. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-impression-color-90

HTML Embed

<blockquote cite="https://lighthousedata.io/data/first-impression-color-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of first product impression based on color for customers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/first-impression-color-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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