B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- share of firms good at turning data into action for firms (2026)
Only 29% of firms are good at turning data into action.
- Estimated figure cited in promotional conference session description without underlying study details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://andthen.thedma.org/schedule/the-roi-of-becoming-data-driven-how-do-you-measure-success/ ↗
Source Article
The ROI of Becoming Data-Driven: How Do You Measure Success?
Original Research
IBM
· Original study ↗
Methodology
Statistic cited in IBM remarks within DMA &THEN session description; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
firms: 29% share of firms good at turning data into action. Source: IBM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/firms-good-at-data-into-action-29pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/firms-good-at-data-into-action-29pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of firms good at turning data into action for firms<br><small>Source: IBM (2026) · <a href="https://lighthousedata.io/data/firms-good-at-data-into-action-29pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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