B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- share of firms aspiring to be data driven for firms (2026)
An estimated 73% of firms aspire to be data-driven.
- Estimated figure cited in promotional conference session description without underlying study details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://andthen.thedma.org/schedule/the-roi-of-becoming-data-driven-how-do-you-measure-success/ ↗
Source Article
The ROI of Becoming Data-Driven: How Do You Measure Success?
Original Research
IBM
· Original study ↗
Methodology
Statistic cited in IBM remarks within DMA &THEN session description; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
firms: 73% share of firms aspiring to be data driven. Source: IBM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/firms-aspire-data-driven-73pct
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<blockquote cite="https://lighthousedata.io/data/firms-aspire-data-driven-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of firms aspiring to be data driven for firms<br><small>Source: IBM (2026) · <a href="https://lighthousedata.io/data/firms-aspire-data-driven-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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