B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30,000,000
30,000,000 -- platform users for Amazon Fire TV and Roku (2020)
Amazon Fire TV and Roku each have 30 million users on their respective platforms.
- The source notes 30 million users on each platform respectively
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30,000,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/thursday-19122019/ ↗
Source Article
Peacock Will Offer Tiered Ad Model; PE Buys Majority Stake In Smartly.io
Original Research
Digiday
· Original study ↗
Methodology
Reported by Digiday via AdExchanger; user counts cited in CTV distribution negotiation context
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Fire TV and Roku: 30,000,000 platform users. Source: Digiday (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fire-tv-roku-30m-users-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fire-tv-roku-30m-users-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000,000</strong> -- platform users for Amazon Fire TV and Roku<br><small>Source: Digiday (2020) · <a href="https://lighthousedata.io/data/fire-tv-roku-30m-users-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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