B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

32%

32% -- share of consumers who have ruined food with too much chili for Finnish consumers (2025)

Name: Share Of Consumers Who Have Ruined Food With Too Much Chili Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2025 · n=1,000 · Kurio

32% of Finnish consumers have ruined their food by adding too much chili.

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Attribution: Kurio View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2025

Entity

Finnish consumers

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kurio Primary Tier B

https://kurio.fi/en/arla-lempi-the-recipe-of-leniency/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Case: Arla Lempi // The Recipe of Leniency

ARLA LEMPI // THE RECIPE OF LENIENCY Client: Arla Lempi BACKGROUND & OBJECTIVES Arla wanted to increase their awareness and consideration, and market share, especially among new customers, in the highly competitive dairy product market. STRATEGY We wanted to cherish the cornerstones of Arla Lempi (E…

Original Research

Kurio · Original study ↗

Methodology

Survey of 1000 Finns about kitchen mistakes, conducted by Kurio for Arla Lempi campaign

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Finnish consumers: 32% share of consumers who have ruined food with too much chili. Source: Kurio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finns-ruined-food-chili-survey

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<blockquote cite="https://lighthousedata.io/data/finns-ruined-food-chili-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of consumers who have ruined food with too much chili for Finnish consumers<br><small>Source: Kurio (2025) · <a href="https://lighthousedata.io/data/finns-ruined-food-chili-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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