B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

34%

34% -- share of marketers relying on it for seo changes for financial sector marketers (2020)

2020  · n=200  · Magnolia

34% of financial marketers need IT to make basic changes to their SEO.

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Attribution: Magnolia View source
Lighthouse Research Team
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Source verified Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2020
Entity
financial sector marketers
Sample Size
200
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Magnolia Primary Tier A
https://www.magnolia-cms.com/about/press/story/third-of-marketers-still-reply-on-it-to-make-basic-ed… ↗
Confidence: 57/100 Vintage: 2020 Channel: Deep Crawl
Source Article
A third of financial marketers still rely on IT to make basic edits to their website Despite increasingly digital-first customers, a third (31%) of marketers working in the financial sector must rely on IT to make even basic edits to their websites. That’s according to new research from leading cont…
Original Research
Magnolia · Original study ↗

Survey of 200 marketers and IT professionals in the financial sector

Methodology documented
Industrymarketing
Plain Text
financial sector marketers: 34% share of marketers relying on it for seo changes. Source: Magnolia (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/financial-marketers-rely-on-it-seo-2020
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<blockquote cite="https://lighthousedata.io/data/financial-marketers-rely-on-it-seo-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of marketers relying on it for seo changes for financial sector marketers<br><small>Source: Magnolia (2020) · <a href="https://lighthousedata.io/data/financial-marketers-rely-on-it-seo-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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