B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- omnichannel shopper share for Filipino consumers (2026)
Around 80% of Filipinos shop across both online and offline channels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://philsme.com/the-new-divide-facing-philippine-smes/ ↗
Source Article
The New Divide Facing Philippine SMEs
Something fundamental has shifted in how Philippine SMEs operate—and it is happening faster than many businesses can adapt.
Digital adoption is no longer simply a competitive advantage. For many SMEs, it has become a structural divide separating businesses that can scale and evolve from those strugg…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey & Company research; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Filipino consumers: 80% omnichannel shopper share. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/filipinos-omnichannel-shopping-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/filipinos-omnichannel-shopping-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- omnichannel shopper share for Filipino consumers<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/filipinos-omnichannel-shopping-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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