B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- category share of voice for Beverages category, FIFA-related advertising (2026)
Beverages held a 40% share of voice in FIFA-related advertising during the early build-up to the 2026 World Cup.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdClarity by BIScience
Primary
Tier A
https://stg-adclaritystaging-adclaritystg.kinsta.cloud/blog/the-world-cup-2026-media-race-is-heating… ↗
Source Article
The World Cup 2026 Media Race Is Heating Up - AdClarity
The World Cup advertising build-up is already well underway, and the data shows that brands are not waiting for the first match to begin competing for attention. According to AdClarity by BIScience data, FIFA-related ad spend reached $29.6M in May, up from $22.5M in April and $15.2M in March.
It is …
Original Research
AdClarity by BIScience
· Original study ↗
Methodology
AdClarity category share of voice in FIFA-related advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beverages category, FIFA-related advertising: 40% category share of voice. Source: AdClarity by BIScience (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fifa-beverages-share-of-voice
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<blockquote cite="https://lighthousedata.io/data/fifa-beverages-share-of-voice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- category share of voice for Beverages category, FIFA-related advertising<br><small>Source: AdClarity by BIScience (2026) · <a href="https://lighthousedata.io/data/fifa-beverages-share-of-voice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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