B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- customer traffic growth rate for Field of Screams (OOH campaign) (2025)
Field of Screams experienced a 15% year-over-year increase in customer visitation during a two-month out-of-home advertising campaign.
- Results are specific to the case study facts and not guaranteed for other campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/field-of-screams ↗
Source Article
Field of Screams - OOH Advertising Case Studies | OUTFRONT
Field of
Screams
Field of Screams, a local haunted house attraction in Pennsylvania, looked to increase customer traffic to their location in the months leading up to Halloween. They utilized static bulletins specifically for their ability to use extensions and stand out against their competition. W…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
Out-of-home advertising case study comparing two-month pre-Halloween campaign period visitation year-over-year
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Field of Screams (OOH campaign): 15% customer traffic growth rate. Source: OUTFRONT Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/field-of-screams-ooh-visit-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/field-of-screams-ooh-visit-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- customer traffic growth rate for Field of Screams (OOH campaign)<br><small>Source: OUTFRONT Media (2025) · <a href="https://lighthousedata.io/data/field-of-screams-ooh-visit-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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