B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- outbound organic click decline for Google queries with AI Overviews (2026-02)
The presence of an AI Overview cut outbound organic clicks by 38% on triggered queries in a randomized field experiment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ayomidejoseph.com
Primary
Tier A
https://www.ayomidejoseph.com/blog/ai-search-visibility ↗
Source Article
The Measurement Problem: Why There Is Still No Standard Way to Measure AI Search Visibility
Original Research
ayomidejoseph.com
· Original study ↗
Methodology
Pre-registered randomized field experiment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google queries with AI Overviews: 38% outbound organic click decline. Source: ayomidejoseph.com (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/field-experiment-aio-click-cut-38
HTML Embed
<blockquote cite="https://lighthousedata.io/data/field-experiment-aio-click-cut-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- outbound organic click decline for Google queries with AI Overviews<br><small>Source: ayomidejoseph.com (2026-02) · <a href="https://lighthousedata.io/data/field-experiment-aio-click-cut-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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