B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- financial institutions rating data use as advanced for financial institutions (2025)
Only 5% of financial institutions rate their use of data as advanced.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cornerstone Advisors
Primary
Tier C
https://lodestartech.ca/blog/proactive-vs-reactive-hidden-cost ↗
Source Article
Why Data Is the CMO’s Strongest Ally in the Financial Landscape
In the banking world, we often pride ourselves on being member and customer first. But how can we truly meet them where they are if we’re only reacting after the fact—when growth slows, when loans decline, when attrition creeps up?
Many CMOs and marketing teams feel the tension daily: you want to be…
Original Research
Cornerstone Advisors
· Original study ↗
Methodology
Cornerstone Advisors' Improving Your Financial Institution's Data IQ study, as cited by Lodestar Tech
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
financial institutions: 5% financial institutions rating data use as advanced. Source: Cornerstone Advisors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fi-data-use-advanced-cornerstone
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<blockquote cite="https://lighthousedata.io/data/fi-data-use-advanced-cornerstone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- financial institutions rating data use as advanced for financial institutions<br><small>Source: Cornerstone Advisors (2025) · <a href="https://lighthousedata.io/data/fi-data-use-advanced-cornerstone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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