B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- festive media cost increase for Indian festive advertising market (2026)
Festive media costs rise by as much as 42% in the run-up to the festive season in India.
- Max increase ('by as much as 42%') in the run-up to the festive season
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MiQ
Primary
Tier A
https://agencyreporter.com/45-of-indian-shoppers-plan-to-spend-more-this-festive-season-miq-festive-… ↗
Source Article
45% of Indian Shoppers Plan to Spend More This Festive Season: MiQ Festive Shopper Insights 2026
Original Research
MiQ
· Original study ↗
Methodology
MiQ Festive Shopper Insights 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian festive advertising market: 42% festive media cost increase. Source: MiQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/festive-media-cost-increase-india-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/festive-media-cost-increase-india-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- festive media cost increase for Indian festive advertising market<br><small>Source: MiQ (2026) · <a href="https://lighthousedata.io/data/festive-media-cost-increase-india-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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