B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
76%
76% -- brand favorability rate for US music festivalgoers (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Music360Report
Primary
Tier B
https://ben.productplacement.com/case-studies/freixenet-music-activations/ ↗
Source Article
FREIXENET MUSIC ACTIVATIONS
Original Research
Music360Report
· Original study ↗
Methodology
Cited from Music360Report; survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US music festivalgoers: 76% brand favorability rate. Source: Music360Report (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/festivalgoers-brand-favorability-music-sponsorship
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<blockquote cite="https://lighthousedata.io/data/festivalgoers-brand-favorability-music-sponsorship" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- brand favorability rate for US music festivalgoers<br><small>Source: Music360Report (2015) · <a href="https://lighthousedata.io/data/festivalgoers-brand-favorability-music-sponsorship" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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