B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- brand sponsorship appreciation rate for music festival attendees (2023)
93% of music festival attendees appreciated the brands that sponsored the events.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hollywood Branded
Primary
Tier C
https://marshall-johnstonmm.com/2023/11/20/marketing-through-experiences-music-festivals-as-a-market… ↗
Source Article
Marketing Through Experiences: Music Festivals as a Marketing Tool
Just as the ways that people consume media and entertainment have evolved over time, so have the most effective ways to reach audiences through advertising. Not even a decade ago, companies may have had strong financial reasons to invest in magazine ads and cable TV ads. However, today, these medium…
Original Research
Hollywood Branded
· Original study ↗
Methodology
Cited study reported by Hollywood Branded; no sample size stated
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelevents
Cite this stat
Plain Text
music festival attendees: 93% brand sponsorship appreciation rate. Source: Hollywood Branded (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/festival-sponsor-appreciation-93
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<blockquote cite="https://lighthousedata.io/data/festival-sponsor-appreciation-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- brand sponsorship appreciation rate for music festival attendees<br><small>Source: Hollywood Branded (2023) · <a href="https://lighthousedata.io/data/festival-sponsor-appreciation-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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