B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- organic traffic increase for Google featured snippets (2024)
Ranking first for a search term and landing the featured snippet results in a 31% increase in traffic compared to just having the #1 position.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://www.redefineyourmarketing.com/blog/featured-snippets-the-seo-holy-grail ↗
Source Article
Featured Snippets: The SEO Holy Grail | Redefine Marketing Group
- Google has added tons of SERP features in recent years. One of those is the featured snippet.
- Featured snippets contain a concise summary or portion of content programmatically extracted and posted to the top of the SERP in response to a search query.
- Featured snippets push normal results down…
Original Research
Ahrefs
· Original study ↗
Methodology
Ranking #1 plus featured snippet vs #1 alone; Smart Insights citing Ahrefs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google featured snippets: 31% organic traffic increase. Source: Ahrefs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/featured-snippet-traffic-lift-31
HTML Embed
<blockquote cite="https://lighthousedata.io/data/featured-snippet-traffic-lift-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- organic traffic increase for Google featured snippets<br><small>Source: Ahrefs (2024) · <a href="https://lighthousedata.io/data/featured-snippet-traffic-lift-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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