C
Evidence Grade C
Use with Hedging
Current
18.5%
18.5% -- organic traffic share for featured snippets (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
blog.hubspot.com
Primary
Tier B
https://blog.hubspot.com/marketing/how-to-find-serp-opportunities ↗
Source Article
How to Find SERP Feature Opportunities [+ Free Tools]
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance.
Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for…
Also cited by
Amplitude Marketing
https://amplitudemktg.com/digital-marketing/how-to-find-serp-feature-opportuniti…
2026-08-13
Original Research
blog.hubspot.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
featured snippets: 18.5% organic traffic share. Source: blog.hubspot.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/featured-snippet-traffic
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<blockquote cite="https://lighthousedata.io/data/featured-snippet-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.5%</strong> -- organic traffic share for featured snippets<br><small>Source: blog.hubspot.com (2026) · <a href="https://lighthousedata.io/data/featured-snippet-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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