B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- hours watched growth rate for Major free ad-supported streaming services (2025)
Hours watched across major free ad-supported streaming services grew by 43% year-on-year according to Comscore's 2025 State of Streaming report.
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Lighthouse Research Team
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Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Comscore
Primary
Tier B
https://news.broadcastmediaafrica.com/2026/02/02/bmas-view-ott-streaming-in-africa-monetisation-choi… ↗
Source Article
Monetisation Of Content Stream - Subscription, Ads Supported or Hybrid - What Works Where? - Broadcast Media Africa
[This article is written by Benjamin Pius (Publisher @ BMA) as part of the forthcoming OTT-Streaming Africa Summit 2026, 24–25 February, Cape Town. Learn more about the event here]
A young entrepreneur in Nairobi wants to catch the latest Premier League match. He has the app, a solid 4G connection, …
Original Research
Comscore
· Original study ↗
Methodology
Comscore 2025 State of Streaming report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major free ad-supported streaming services: 43% hours watched growth rate. Source: Comscore (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fast-hours-watched-growth-2025
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<blockquote cite="https://lighthousedata.io/data/fast-hours-watched-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- hours watched growth rate for Major free ad-supported streaming services<br><small>Source: Comscore (2025) · <a href="https://lighthousedata.io/data/fast-hours-watched-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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