B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
15%
15% -- dissatisfaction rate with loyalty programs for fast-food loyalty program members (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tillster
Primary
Tier B
https://www.fastcompany.com/91607721/mcdonalds-dunkin-starbucks-other-chains-rewards-programs-worse-… ↗
Source Article
Why McDonald’s, Dunkin’, Starbucks, and other chains keep making their rewards programs worse—and getting away with it
Aaron Braun had decided to play the long game with his Dunkin’ Rewards points. For five years, his employer, an IT company that kept him on the road, covered his coffee and breakfast via a company card linked to his Dunkin’ account, so he never bothered to redeem his points. In the Dunkin’ app, ever…
Original Research
Tillster
· Original study ↗
Methodology
Survey by restaurant technology firm Tillster; dissatisfaction rose from 15% to 28% over the past year
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
fast-food loyalty program members: 15% dissatisfaction rate with loyalty programs. Source: Tillster (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fast-food-loyalty-dissatisfaction-28
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fast-food-loyalty-dissatisfaction-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- dissatisfaction rate with loyalty programs for fast-food loyalty program members<br><small>Source: Tillster (2026) · <a href="https://lighthousedata.io/data/fast-food-loyalty-dissatisfaction-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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