B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- share of fans feeling better about brands that sponsor womens sports for US sports fans (2023)
62% of surveyed US sports fans feel better about brands that sponsor women’s sports.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aggregate Sports / Suzy
Primary
Tier A
https://www.paritynow.com/resources/articles/survey-says-fans-want-more-brands-to-sponsor-womens-spo… ↗
Source Article
Survey Says: Fans Want More Brands To Sponsor Women’s Sports | Parity
Survey Says: Fans Want More Brands To Sponsor Women’s Sports
New survey reveals that 74% of general sports fans think brands should sponsor men’s & women’s sports equally.
A new survey found that general sports fans overwhelmingly think brands should support women's sports. The survey, conducted by …
Original Research
Aggregate Sports / Suzy
· Original study ↗
Methodology
Survey by Aggregate Sports with Suzy of representative sample of avid/casual US sports fans ages 18-65
Methodology documented
Segmentation
Industrysports_fitness
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US sports fans: 62% share of fans feeling better about brands that sponsor womens sports. Source: Aggregate Sports / Suzy (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fans-feel-better-brands-sponsoring-womens-sports-62
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<blockquote cite="https://lighthousedata.io/data/fans-feel-better-brands-sponsoring-womens-sports-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of fans feeling better about brands that sponsor womens sports for US sports fans<br><small>Source: Aggregate Sports / Suzy (2023) · <a href="https://lighthousedata.io/data/fans-feel-better-brands-sponsoring-womens-sports-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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