B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share naming insufficient retailer cpg collaboration top supply chain gap for food & beverage manufacturers (2025)
40% of food & beverage manufacturers name insufficient retailer-CPG collaboration as their #1 supply-chain gap according to IDC.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier C
https://www.demandtec.com/platform/what-is-commercial-trade-intelligence ↗
Source Article
What Is Commercial Trade Intelligence?
7,800+
connected CPG partners
120+
retail banners
30,000+
daily active users
25+ yrs
of demand science
QKS SPARK Matrix Leader 2025 · IRP&PO
The problem, named
AI everywhere, but it only sees half the deal
Trade is planned on one side of the table and executed on the other. Retailers price and promo…
Original Research
IDC
· Original study ↗
Methodology
Cited to IDC by vendor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
food & beverage manufacturers: 40% share naming insufficient retailer cpg collaboration top supply chain gap. Source: IDC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fandb-manufacturers-collaboration-gap-idc
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<blockquote cite="https://lighthousedata.io/data/fandb-manufacturers-collaboration-gap-idc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share naming insufficient retailer cpg collaboration top supply chain gap for food & beverage manufacturers<br><small>Source: IDC (2025) · <a href="https://lighthousedata.io/data/fandb-manufacturers-collaboration-gap-idc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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