B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of consumers looking for familiar brands first for consumers (2025)
When consumers are consciously searching, 82% say they look for familiar brands first.
- Secondary citation referencing an Adobe article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
10plusbrand.com
Primary
Tier C
https://10plusbrand.com/2025/10/07/brand-personality-humanize-products-services-customer-loyalty-joa… ↗
Source Article
Humanize Your Products and Services with Brand Personality in the AI Age
To become your target audience’s top-of-mind choice, your brand needs to be the friend, supporter, advisor, or role model they’re looking for. Your brand needs to connect on a human level with genuine brand personality.
Consider these facts: 94% of purchasing decisions are made at a subconscious lev…
Original Research
10plusbrand.com
· Original study ↗
Methodology
Cited in brand strategy article; original survey not identified
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
consumers: 82% share of consumers looking for familiar brands first. Source: 10plusbrand.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/familiar-brands-first-82
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<blockquote cite="https://lighthousedata.io/data/familiar-brands-first-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of consumers looking for familiar brands first for consumers<br><small>Source: 10plusbrand.com (2025) · <a href="https://lighthousedata.io/data/familiar-brands-first-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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