B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- familiar brand preference rate for Consumers (2025)
78% of consumers prefer familiar brands when shopping.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nyba.ai
Primary
Tier C
https://www.nyba.ai/blog/social-media-marketing ↗
Source Article
Social Media Marketing
Social Media Marketing
In Germany alone, around 68% of the population aged 14 and older use social media platforms such as Instagram, Facebook, Twitter, YouTube, or Xing/LinkedIn on a daily basis. This figure shows that social media is not just a temporary trend that can be ignored. Companies are le…
Original Research
nyba.ai
· Original study ↗
Methodology
Blog citing unnamed studies
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Consumers: 78% familiar brand preference rate. Source: nyba.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/familiar-brand-preference-78pct
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<blockquote cite="https://lighthousedata.io/data/familiar-brand-preference-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- familiar brand preference rate for Consumers<br><small>Source: nyba.ai (2025) · <a href="https://lighthousedata.io/data/familiar-brand-preference-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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