B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- customer loss rate from false declines for online merchants (2026)
A false positive decline can result in up to a 40% loss of new customers.
- up to 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
451 Research (commissioned by Adyen)
Primary
Tier C
https://akurateco.com/blog/5-ways-to-increase-payment-conversion-rate ↗
Source Article
5 Ways to Increase Payment Conversion Rate
Original Research
451 Research (commissioned by Adyen)
· Original study ↗
Methodology
451 Research study commissioned by Adyen, cited by Akurateco
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online merchants: 40% customer loss rate from false declines. Source: 451 Research (commissioned by Adyen) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/false-decline-customer-loss-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/false-decline-customer-loss-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer loss rate from false declines for online merchants<br><small>Source: 451 Research (commissioned by Adyen) (2026) · <a href="https://lighthousedata.io/data/false-decline-customer-loss-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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