B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- fake or misleading online reviews share for online reviews (2025)
Up to 40% of online reviews may be fake or misleading.
- Upper bound estimate ('up to 40%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
im4udma.com
Primary
Tier C
https://im4udma.com/blog/how-to-create-a-positive-online-reputation/ ↗
Source Article
How to create a positive online reputation - IM4U digital agency
How to create a positive online reputation
Businesses, especially small ones, often struggle to understand to what extent they can manage their online reputation. Most of them believe in a natural customer feedback flow and prefer not to intervene with any online reputation management efforts for va…
Original Research
im4udma.com
· Original study ↗
Methodology
Upper bound estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online reviews: 40% fake or misleading online reviews share. Source: im4udma.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fake-online-reviews-share
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<blockquote cite="https://lighthousedata.io/data/fake-online-reviews-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- fake or misleading online reviews share for online reviews<br><small>Source: im4udma.com (2025) · <a href="https://lighthousedata.io/data/fake-online-reviews-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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