B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- share of users encountering fake google reviews for Google reviews users (2025)
38% of online users have encountered fake Google reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier C
https://digitalexperts.ae/protect-your-business-from-fake-google-reviews/ ↗
Source Article
Fake Reviews on Google My Business | Risks & How to Avoid Them
In today’s digital landscape, online reviews play a critical role in shaping a business’s reputation. Whether customers are looking for a new restaurant, a trusted service provider, or an e-commerce store, they rely heavily on Google My Business (GMB) reviews to make informed decisions.
While genuin…
Original Research
Backlinko
· Original study ↗
Methodology
Cited study by Backlinko; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google reviews users: 38% share of users encountering fake google reviews. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fake-google-reviews-encounter-rate
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<blockquote cite="https://lighthousedata.io/data/fake-google-reviews-encounter-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of users encountering fake google reviews for Google reviews users<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/fake-google-reviews-encounter-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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