B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30,000,000
30,000,000 -- monthly unique users for Facebook UK (2011)
Facebook had a reach of just over 30 million unique users in the UK at the end of 2011.
- Estimated via Facebook Ads 'reach' tool
- Represents 'just over' 30 million
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30,000,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Xposure / Nielsen
Primary
Tier B
http://www.rosemcgrory.co.uk/2012/01/06/uk-social-media-statistics-2012/ ↗
Source Article
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Original Research
Xposure / Nielsen
· Original study ↗
Methodology
Facebook Ads 'reach' feature, cited by Rose McGrory citing Xposure and Nielsen
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook UK: 30,000,000 monthly unique users. Source: Xposure / Nielsen (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-uk-reach-30m-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-uk-reach-30m-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000,000</strong> -- monthly unique users for Facebook UK<br><small>Source: Xposure / Nielsen (2011) · <a href="https://lighthousedata.io/data/facebook-uk-reach-30m-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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