B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- reels share of creator payouts for Facebook (2025)
In 2025, Reels accounted for about 60% of total creator payouts on Facebook.
- Approximate figure ('about 60%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://news.broadcastmediaafrica.com/2026/03/23/meta-to-boost-earnings-for-content-creators-with-cr… ↗
Source Article
Meta To Boost Earnings For Content Creators With 'Creator Fast Track' Programme - Broadcast Media Africa
Meta, the parent company of Facebook and Instagram, has announced the launch of a new initiative called ‘Creator Fast Track’ aimed at empowering content creators to enhance their audience reach and increase their earnings.
In a blog post published on Wednesday, the company outlined its plan to help …
Original Research
Meta
· Original study ↗
Methodology
Meta official blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 60% reels share of creator payouts. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-reels-share-of-payouts-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-reels-share-of-payouts-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- reels share of creator payouts for Facebook<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/facebook-reels-share-of-payouts-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.