B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2,600,000,000
2,600,000,000 -- platform user reach for Facebook (2024)
Facebook has 2.6 billion potential customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2,600,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnivore
Primary
Tier B
https://www.omnivore.com.au/integrations/marketplaces/ ↗
Source Article
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Amazon
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Original Research
Omnivore
· Original study ↗
Methodology
Publisher-stated figure for advertising/marketing reach on Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 2,600,000,000 platform user reach. Source: Omnivore (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-potential-customers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-potential-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,600,000,000</strong> -- platform user reach for Facebook<br><small>Source: Omnivore (2024) · <a href="https://lighthousedata.io/data/facebook-potential-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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