B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- population share active users for Facebook Australia (2026)
64% of the total Australian population are active Facebook users.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BizWisdom
Primary
Tier C
https://alphaomegadigital.com.au/facebook-ads-agency-brisbane-2/ ↗
Source Article
Facebook Ads Agency Brisbane: Your 2026 Selection Guide
Original Research
BizWisdom
· Original study ↗
Methodology
Cited from BizWisdom's Brisbane Facebook advertising overview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Australia: 64% population share active users. Source: BizWisdom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-penetration-australia-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-penetration-australia-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- population share active users for Facebook Australia<br><small>Source: BizWisdom (2026) · <a href="https://lighthousedata.io/data/facebook-penetration-australia-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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