B
Evidence Grade B
Graded
under review
Safe to Cite
Current
11%
11% -- direct traffic increase percentage for direct traffic to publishers' websites during Facebook outage (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (7)
Chartbeat
Primary
Tier A
https://chartbeat.com/resources/research/facebook-news-removed-us-australia/?hss_channel=tw-16916881 ↗
Source Article
Facebook removed its News tab in the US and Australia. Here’s how it’s affected traffic to publishers
Facebook removed its News tab in the US and Australia. Here’s how it’s affected traffic to publishers
After deprecating the Facebook News tab in the United Kingdom, France, and Germany last year, Meta has now done the same in the United States and Australia.
According to Meta, “The number of people …
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Original Research
Chartbeat
· Original study ↗
Methodology
When Facebook went down for 45 minutes in 2018.
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
direct traffic to publishers' websites during Facebook outage: 11% direct traffic increase percentage. Source: Chartbeat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-outage-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/facebook-outage-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- direct traffic increase percentage for direct traffic to publishers' websites during Facebook outage<br><small>Source: Chartbeat (2026) · <a href="https://lighthousedata.io/data/facebook-outage-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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