B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- year over year growth rate for global social ad spend (2018 to 2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2018 to 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Forrester
Primary
Tier A
https://go.forrester.com/blogs/see-the-forest-for-the-trees-in-facebooks-cambridge-analytica-problem… ↗
Source Article
See The Forest For The Trees In Facebook’s Cambridge Analytica Problem
See The Forest For The Trees In Facebook’s Cambridge Analytica Problem
Shame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are …
Original Research
Forrester
· Original study ↗
Methodology
Forrester global social ad spend forecast
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global social ad spend: 25% year over year growth rate. Source: Forrester (2018 to 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-global-social-ad-spend-growth-2018-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-global-social-ad-spend-growth-2018-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- year over year growth rate for global social ad spend<br><small>Source: Forrester (2018 to 2019) · <a href="https://lighthousedata.io/data/facebook-global-social-ad-spend-growth-2018-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.