B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36.7%
36.7% -- global population penetration rate for Facebook (2023)
As of 2023, 36.7% of the world's population uses Facebook on a regular basis.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36.7%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://relevantlymarketing.com/news/sports-advertising-on-facebook ↗
Source Article
Sports Advertising on Facebook — Relevantly Facebook Marketing
Sports advertising on Facebook is an excellent way to increase the popularity of your organization and increase your fanbase.
Whether you are trying to attract new players for your sports team, or you are hoping to increase ticket sales, establishing sports advertisements on Facebook is a great appr…
Original Research
Meta
· Original study ↗
Methodology
Derived from Facebook MAU relative to world population
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 36.7% global population penetration rate. Source: Meta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-global-population-penetration-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-global-population-penetration-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.7%</strong> -- global population penetration rate for Facebook<br><small>Source: Meta (2023) · <a href="https://lighthousedata.io/data/facebook-global-population-penetration-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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