B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- daily visit rate for Facebook (2019)
Around 75% of U.S. adults who use Facebook visit the platform at least once a day.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://dragonflydm.com/wp-json/wp/v2/posts/6730 ↗
Source Article
Facebook<\/strong><\/h2>\nDemographics<\/h3>\nIn 2019, 69% of all U.S. adults use Facebook<\/strong><\/a>. That\u2019s more than 2 billion people. While it continues to be one of the most widely used online platforms among internet users, the demographics are changing compared to what they were one, three, and five years ago.<\/p>\nAccording to a 2019 Pew Research Center survey<\/a>, around 75% of U.S. adults who use Facebook visit the site at least once a day<\/strong>, and half check it multiple times per day. In fact, users spend an average of 35 minutes a day on the site.<\/p>\nWhile the platform is popular among all age groups, teens no longer dominate platform use<\/strong>. In fact, only about 50% of teens say they use Facebook, making it the fourth most popular social site among teens, falling behind YouTube, Instagram, and Snapchat.<\/p>\nOn the other hand, around 79% of those ages 18-29 use Facebook<\/strong>, the majority being between ages 25-29. Surprisingly, use among the 65+ demographic is incr
The first recognizable social media site, Six Degrees, was created in 1997, enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in the late 1990s, encouraging interactions with others in the comments. MySpace launched in 2003, and Facebook was rele…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 75% daily visit rate. Source: Pew Research Center (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-daily-visits-2019
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<blockquote cite="https://lighthousedata.io/data/facebook-daily-visits-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- daily visit rate for Facebook<br><small>Source: Pew Research Center (2019) · <a href="https://lighthousedata.io/data/facebook-daily-visits-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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