B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

42%

42% -- cost per mille reach decrease for Bring! Shopping List app (2022 Q1)

Name: Cost Per Mille Reach Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2022 Q1 · RPLG

Activating Facebook's Dynamic Language feature for Bring! Shopping List app's campaigns in Switzerland resulted in a 42% decrease in average CPM (Reach).

Result observed within a few days of activating Facebook Dynamic Language optimization tool consolidating 3 language campaigns in Switzerland for Android

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Attribution: RPLG View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

42%

Unit

Percentage

Data Vintage

2022 Q1

Entity

Bring! Shopping List app

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

RPLG Primary Tier B

https://www.rplg.io/blog/mobile-app-advertising ↗

Confidence: 60/100 Vintage: 2022 Q1 Channel: Common Crawl

Source Article

Advertising Your Mobile App in Multilingual Countries With Facebook

Also cited by

statista.com https://www.statista.com/

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triplewhale.com https://www.triplewhale.com/

2026-08-16

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

Original Research

RPLG · Original study ↗

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Bring! Shopping List app: 42% cost per mille reach decrease. Source: RPLG (2022 Q1). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpm-decrease

HTML Embed

<blockquote cite="https://lighthousedata.io/data/facebook-cpm-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- cost per mille reach decrease for Bring! Shopping List app<br><small>Source: RPLG (2022 Q1) · <a href="https://lighthousedata.io/data/facebook-cpm-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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