B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- app deletion rate for Facebook (2018)
44% of users aged 18-29 reported deleting the Facebook mobile app from their phone in the past year.
- Cited as 'reportedly' without naming the original survey source
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
akvertise.com
Primary
Tier C
https://www.akvertise.com/facebook-dating-what-does-it-mean-for-consumers-and-advertisers/ ↗
Source Article
Facebook Dating: What Does It Mean for Consumers and Advertisers?
Original Research
akvertise.com
· Original study ↗
Methodology
Survey-based figure cited as 'reportedly'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 44% app deletion rate. Source: akvertise.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-app-deletion-18-29
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-app-deletion-18-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- app deletion rate for Facebook<br><small>Source: akvertise.com (2018) · <a href="https://lighthousedata.io/data/facebook-app-deletion-18-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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