B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
7 days
7 days -- attribution window for Facebook Ad Manager (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7 days
Unit
Duration Days
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta (Facebook Ads)
Primary
Tier B
https://segmentstream.com/resources/guides/marketing-attribution-for-beauty-brands ↗
Source Article
Marketing Attribution for Beauty Brands | SegmentStream
Marketing Attribution for Beauty Brands
People who are looking to buy cosmetic products, especially premium ones, often visit the website multiple times before purchasing. In combination with modern-day tracking restrictions and cross-device user journeys, accurate marketing attribution is challengi…
Original Research
Meta (Facebook Ads)
· Original study ↗
Methodology
Platform default setting cited by vendor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ad Manager: 7 days attribution window. Source: Meta (Facebook Ads) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-attribution-window-7-days
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<blockquote cite="https://lighthousedata.io/data/facebook-ads-attribution-window-7-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7 days</strong> -- attribution window for Facebook Ad Manager<br><small>Source: Meta (Facebook Ads) (2025) · <a href="https://lighthousedata.io/data/facebook-ads-attribution-window-7-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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