B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5% -- customer satisfaction rank for Facebook (2010)

Name: Customer Satisfaction Rank Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2010 · American Customer Satisfaction Index

Facebook ranked in the bottom 5% of social media sites according to the American Customer Satisfaction Index.

Users cited privacy concerns, interface changes, navigation problems, and aggressive advertising.

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Attribution: American Customer Satisfaction Index View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2010

Entity

Facebook

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

American Customer Satisfaction Index Primary Tier B

http://www.transcend.org/tms/2010/08/how-facebook-betrayed-users-and-undermined-online-privacy/ ↗

Confidence: 53/100 Vintage: 2010 Channel: Common Crawl

Source Article

How Facebook Betrayed Users and Undermined Online Privacy

Original Research

American Customer Satisfaction Index · Original study ↗

Methodology

American Customer Satisfaction Index survey of social media users

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Facebook: 5% customer satisfaction rank. Source: American Customer Satisfaction Index (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-acsi-bottom-5-percent-2010

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<blockquote cite="https://lighthousedata.io/data/facebook-acsi-bottom-5-percent-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- customer satisfaction rank for Facebook<br><small>Source: American Customer Satisfaction Index (2010) · <a href="https://lighthousedata.io/data/facebook-acsi-bottom-5-percent-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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