B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- buyer trust via face to face rate for B2B buyers (2024)
54% of buyers prioritise face-to-face interaction to solidify trust.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tack TMI
Primary
Tier A
https://www.tacktmi.co.uk/2024-tack-tmi-buyers-view-of-salespeople-report-8th-edition/ ↗
Source Article
2024 Tack TMI Buyers' View of Salespeople Report 8th Edition - Tack TMI UK
Tack TMI launches the 8th Edition of their 2024 Buyers’ View of Salespeople Report: A comprehensive dive into buyers perspective for enhanced sales strategies.
Global Insights for B2B Sales Success: Unveiling Buyer Preferences in a Personalised Age
For eight editions now, Tack TMI has been a trusted…
Original Research
Tack TMI
· Original study ↗
Methodology
Tack TMI global buyer survey
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 54% buyer trust via face to face rate. Source: Tack TMI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/face-to-face-trust-priority-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/face-to-face-trust-priority-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- buyer trust via face to face rate for B2B buyers<br><small>Source: Tack TMI (2024) · <a href="https://lighthousedata.io/data/face-to-face-trust-priority-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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