B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

16%

16% -- share of consumers citing trust as top purchase criterion for Polish consumers (2025)

Name: Share Of Consumers Citing Trust As Top Purchase Criterion Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025 · EY

16% of surveyed Polish consumers indicated trust as their most important purchasing criterion, according to an analysis by EY.

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Attribution: EY View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

16%

Unit

Percentage

Data Vintage

2025

Entity

Polish consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

EY Primary Tier B

https://www.adtrip.pl/post/jak-ugc-wplywa-na-retencje-i-ltv-w-cateringu-dietetycznym-dane-i-wnioski ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Jak UGC wpływa na retencję i LTV w cateringu dietetycznym: dane i wnioski | Adtrip Blog - Adtrip

Spis treści - Rynek cateringu dietetycznego - dlaczego "nomadyzm cenowy" wymusza inwestycje w ugc? - Dynamika wzrostu a lojalność klienta - Zaufanie jako bariera wejścia i rola opinii - Mechanizmy wpływu ugc na retencję i wskaźnik LTV - Social Proof jako walidacja decyzji zakupowej - Feedback loop -…

Original Research

EY · Original study ↗

Methodology

EY advisory analysis cited by blog

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Polish consumers: 16% share of consumers citing trust as top purchase criterion. Source: EY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ey-zaufanie-kryterium-zakupowe-16-procent

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<blockquote cite="https://lighthousedata.io/data/ey-zaufanie-kryterium-zakupowe-16-procent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of consumers citing trust as top purchase criterion for Polish consumers<br><small>Source: EY (2025) · <a href="https://lighthousedata.io/data/ey-zaufanie-kryterium-zakupowe-16-procent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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