B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- sales marketing objective mismatch for sales teams (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ernst and Young
Primary
Tier C
https://amconsoft.com/how-transportation-crm-software-can-boost-your-supply-chain-company/ ↗
Source Article
The Important Role Played by CRM development for Supply Chain Sector
Original Research
Ernst and Young
· Original study ↗
Methodology
Ernst and Young survey cited in secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales teams: 42% sales marketing objective mismatch. Source: Ernst and Young (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ey-sales-marketing-mismatch-42pct
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<blockquote cite="https://lighthousedata.io/data/ey-sales-marketing-mismatch-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- sales marketing objective mismatch for sales teams<br><small>Source: Ernst and Young (2026) · <a href="https://lighthousedata.io/data/ey-sales-marketing-mismatch-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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