B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- share of companies reporting marketing and customer acquisition improvements for US businesses (2025)
54% of US companies report that external data delivered value / improvements in marketing and customer acquisition.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Decodo / 3Gem
Primary
Tier A
https://decodo.com/blog/how-companies-use-external-data-in-the-us ↗
Source Article
How Companies in the U.S. Use External Data in 2025
How U.S. Companies Are Using External Data to Make Smarter Decisions in 2025
From emerging trends and consumer behaviors to potential risks, external data allows companies to gain a holistic view of the market. Access to data and tools powered by artificial intelligence (AI) has shifted how business…
Original Research
Decodo / 3Gem
· Original study ↗
Methodology
3Gem survey of 1,000 US decision-makers, June–July 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses: 54% share of companies reporting marketing and customer acquisition improvements. Source: Decodo / 3Gem (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/external-data-marketing-customer-acquisition-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/external-data-marketing-customer-acquisition-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of companies reporting marketing and customer acquisition improvements for US businesses<br><small>Source: Decodo / 3Gem (2025) · <a href="https://lighthousedata.io/data/external-data-marketing-customer-acquisition-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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