B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- emotional response uplift for TV ads with final branding on screen 3 seconds or more (2019-2023)
Extended on-screen branding (3 seconds or more) in TV ads delivers an 11% higher level of emotional impact.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2019-2023
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neuro-Insight
Primary
Tier A
https://www.thinkbox.tv/news-and-opinion/opinion/shifting-gears-to-creative-success-automotive-brand… ↗
Source Article
Shifting gears to creative success: automotive brands
2023 has been the year where we’ve placed creativity at the forefront, it’s already been proven to be the most powerful driver of advertising profitability within our control. At Thinkbox, we dedicated a whole event to it, launching ‘Cracking Creativity’ in June 2023, with Paul Dyson presenting the …
Original Research
Neuro-Insight
· Original study ↗
Methodology
Neuro-Insight SST study of 150 TV ads (2019-2023)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV ads with final branding on screen 3 seconds or more: 11% emotional response uplift. Source: Neuro-Insight (2019-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/extended-branding-emotion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/extended-branding-emotion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- emotional response uplift for TV ads with final branding on screen 3 seconds or more<br><small>Source: Neuro-Insight (2019-2023) · <a href="https://lighthousedata.io/data/extended-branding-emotion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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